2 months ago
Maybe he will do it with America (probably not), but Kanye West won’t be making the National Basketball Association great again.
Industry sources told ESPN that West’s new Yeezy basketball sneaker will be banned from the NBA because of its gleaming heel, which is made from reflective material.
Produced by Adidas, the shoes do not violate the league’s color restrictions, but the NBA feels the “3M” heel panel would be a distraction for spectators and television viewers.
Kanye West is expected to debut his first-ever Yeezy basketball sneaker on the feet of Adidas athletes during the upcoming NBA season.
But the league office would ban the current version of the sneaker on court because of its gleaming, reflective-material heel pic.twitter.com/Vyp84m4YWT
— FancyDiMaria (@FancyDiMaria) October 2, 2018
West has yet to officially submit the shoe to the league office for review, so it’s possible an alternate version with a different heel would be approved.
The league famously banned Michael Jordan’s black-and-red Nike Air Jordan 1 sneakers in 1985, making the shoe an immediate hit with customers.
If West is smart, perhaps he will keep the shoe as is and attempt to emulate the success of the Air Jordan.
Read the full story at ESPN