2 months ago
Now legal in New Jersey, Delaware, West Virginia, and Mississippi (and close to being on the books in a number of other states), sports wagering has a long way to go until it hits full maturity, but when it does, it’s going to be very, very lucrative for the National Football League.
According to a Nielsen report which was commissioned by the American Gaming Association, the NFL could make $2.3 billion a year once the U.S. sports gambling market gets up to speed.
Based on a survey of fans, the projections rely on the assumption nationwide regulated betting will jack up media rights fees thanks to increased interest in pro football from bettors.
Selling league data for the purpose of live in-game betting would net the NFL $30 million a year alone in revenue, quite a haul.
Those numbers are staggering, but it is worth considering the source, as the AGA’s primary objective is to represent the gambling business in a favorable, and profitable, light.Read the full story at ESPN