6 days ago
The face of Nike’s controversial “Just Do It” campaign has filed a trademark for his actual face.
Colin Kaepernick’s company Inked Flash filed paperwork with the U.S. Patent & Trademark Office to trademark a black and white image of his face and hair.
Filed on October 5 but visible today, the filing says the intent is to use the image on products like shampoo, hairspray, jewelry, and lamp shades.
The image also could be used to advertise “classes, workshops seminars, and camps in the field of self-empowerment and awareness to properly interact with law enforcement” as well as be associated with TV shows and movies.
“I think it’s very smart,” trademark attorney Josh Gerben told ESPN. “Nike made him relevant. Now he can monetize that and promote his movement more.”
Here’s the image:
Perhaps the filing should come as no surprise as Kaepernick previously filed a trademark for the “I’m With Kap” slogan to use on merchandise.Read the full story at ESPN