History of Playboy as Seen Through Hugh Hefner’s Personal Scrapbook

New anthology covers the magazine's first 25 years and features never-before-seen photos.

September 30, 2017 5:00 am
Hugh Hefner's Playboy
Hefner in 1979 (Playboy/Taschen)

Hefner began publishing Playboy from his kitchen in 1953. With its candid shots of women and open discussion of sex, it helped transform social and sexual mores in the United States, at a time when states could still legally ban contraceptives. The magazine was also a pioneering intellectual force, championing gay and civil rights and regularly publishing leading writers including James Baldwin, Margaret Atwood, Norman Mailer, and Jack Kerouac. Its trailblazing interviews were at the very forefront of the social, cultural, and political agenda and included Martin Luther King Jr., Fidel Castro, and The Beatles’ John Lennon. It was this facet of Playboy that gave the leggy Bunnies a run for their money—and elevated it above, as famously coined by Tom Wolfe, “a one-handed magazine.”

Hefner never authorized a biography of himself, but now a huge, six-volume edition, Hugh Hefner’s Playboy, charting his history with the magazine is being published. The book highlights the extraordinary years from 1953 to 1979, and features hundreds of unpublished pages he curated from his own scrapbook, as well as some of Playboy’s spiciest centerfolds and finest writing. Hefner’s personal life and career—from cartoon-drawing childhood to astonishing success as a publishing magnate—are revealed in the most intimate portrait ever.

A wealth of never-before-seen ephemera from Hefner’s personal archives includes original artwork, cartoons and correspondence, and 700 pages of autobiographical text about his youth, military service, early career as a cartoonist, numerous girlfriends, and eventual success with Playboy. A vast selection of personal photos—many previously unseen—include behind-the-scenes shots from the Playboy Mansion, Playboy Clubs, and the Big Bunny jet.

Hugh Hefner's Playboy
Hugh Hefner inspects a group of waitresses—”Bunnies”—from the Chicago Playboy club before a 1965 publicity shoot. (Playboy/Taschen)
Hugh Hefner's Playboy
Barbi Benton and Hefner, Miami 1970 (Playboy/Taschen)
Hugh Hefner's Playboy
Hefner at work, with Cynthia Maddox, Chicago 1958 (Playboy/Taschen)
Hugh Hefner's Playboy
Hefner with a new Cadillac Eldorado, Chicago 1955 (Playboy/Taschen)
Hugh Hefner's Playboy
Hefner in 1979 (Playboy/Taschen)
Hugh Hefner's Playboy
‘The Playboy bed’ illustration from the magazine. (Playboy/Taschen)
Hugh Hefner's Playboy
The six-volume illustrated autobiography includes a collection of Hefner’s cartoons, drawn in his childhood. (Playboy/Taschen)
Hugh Hefner's Playboy
Hugh Hefner’s U.S. Army photo accompanies an early cartoon illustration drawn during his years in the military. (Playboy/Taschen)
Hugh Hefner's Playboy
Arnold Schwarzenegger (left), Hefner and Wilt Chamberlain, Playboy Mansion West, 1977 (Playboy/Taschen)
Hugh Hefner's Playboy
The covers for Volumes 1-6 of ‘Hugh Hefner’s Playboy,’ covering the first 25 years of the magazine. (Playboy/Taschen)

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