6 months ago
Mukbang lately? Struggling to understand what that means? According to Eater, it’s the latest foodie phenomenon that’s sweeping across the U.S.
Originating in South Korea in the mid-2000s, the mukbang craze is simple, if not satisfying for at least one of the parties involved: Eaters broadcast themselves live (or pre-recorded) on YouTube wolfing down giant portions of food. Do a simple “mukbang” search on YouTube, and you’ll get over 1 million results, featuring women stuffing their faces with noodles, a guy shoveling in the spoils of a Chinese buffet, or someone with every style of pizza imaginable. It’s like a super-sized, live version of food porn.
Americans caught onto the craze relatively late, with the first videos appearing in 2015, per Eater. And it’s no fluke on the video platform; some of the top mukbang-ers have videos that have trafficked in the millions.
Watch YouTuber KEEMI wolf down a number of interesting foods in this 25-minute video that has been viewed nearly four million times.