12 months ago
Those looking for the internet limelight can have it—for the cost of $25,000 a month.
A professional social media team for hire is the latest endeavor from VaynerMedia, a New York-based marketing group known for the viral videos made for clients like Budweiser and others.
For that $25,000 monthly fee, anyone can get their own army of content producers, social media experts, copywriters, and designers to help promote their “personal brand” online. VaynerTalent, as the service is called, is targeted to business professionals with a desire to have the digital exposure—just like the company’s founder, Gary Vaynerchuk.
The VaynerMedia CEO started his ascendance to Internet fame by building a video series tied to his e-commerce wine site.
Today, Vaynerchuk has a seven-figure, ten-book deal with HarperCollins and a reality show co-hosted with Gwyneth Paltrow, Jessica Alba, and Will.i.am slated to hit Apple TV in the fall, Bloomberg Businessweek reports.
For its monthly $25k fee, VaynerTalent provides 2-20 minutes of a professionally produced video or audio series each week, up to four long-form articles to support that weekly series and as many 40 images for social media. All of that should take up no more than 90 minutes of their customer’s time a week.