Part curator and part fashion designer, Sid Mashburn is the prototypical contemporary Southern gentleman. Mashburn runs eponymous his-and-hers labels with his wife Ann that together form a powerful lifestyle brand. After working at various labels like J. Crew, Ralph Lauren, and Tommy Hilfiger, Sid joined his wife, who had editorial experience at Vogue and Glamour, to open their first shop in Atlanta in 2007.
Since then, it’s grown from a menswear shop to a true lifestyle brand. The four Mashburn stores sell a plethora of designed-and-produced clothing as well as classic and hard-to-find pieces. (Mashburn describes himself as having a mind like an “analog Pinterest board.”) His clothing runs along a preppy, smart-casual look with a focus on a tailored fit.
The stores also carry products aimed at taking the Mashburns far beyond a fashion line. Peruse the label’s website and you’ll find raw silk ties and printed Bermuda shorts being sold next to soul records, travel guides, and gourmet espresso makers.
Atlanta Magazine caught up with the Mashburns to get a behind-the-scenes look at their operation and to explore their particular approach to the trend of fashion labels becoming lifestyle brands (like Saturdays NYC). Writer Mary Logan Bikoff explains:
“Like the Ralphs and Tommys before them, the Mashburns have plans to be ‘the world’s go-to lifestyle brand,’ a mini empire selling not just clothes but a way of life—the effortlessly cool personality, the hip playlists, the lessons on how to look put together but not done up—all radiating from their Atlanta headquarters.”
Read Bikoff’s full story here. Watch Sid Mashburn talk below about the importance, utility, and flexibility of the one article of clothing each man should own: a navy blazer.
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