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Sid Mashburn Brings His Sartorial Flair Online with Customized Tailored Shirts

Technology By
(Sid Mashburn via Youtube)
(Sid Mashburn via Youtube)

 

Sid Mashburn has earned a reputation for his classic, tailored menswear since he first opened his Atlanta store.

Now, the outfitter is providing an alternative to the brick and mortar for customers by selling custom tailored shirts online.

His eponymous label produces high-quality dress shirts, suits, and casual wear—and RealClearLife has spotlighted the fashion stalwart in the past.

The brand’s been selling off-the-rack menswear online for a while now, but the made-to-measure experience just launched on Monday, Esquire reports.

Each step on the web site offers ways to make each shirt have a personalized look or gives suggestions for certain styles. There’s a chance to choose the shirt’s fabric, features, and, most importantly, fit.

Once a customer enters their height and weight, they can choose from three fit preferences: slim, standard, and supra (for fuller men). Buyers can measure themselves at home or schedule an appointment with a tailor to be measured via Skype or FaceTime. Those looking to save time can pick from stock sizes or saved measurements on file.

 

RealClearLife