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Ivanka Trump Clothing Was Secretly Relabeled and Sold at Discount Stores

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A view of an Ivanka Trump brand coat for sale at the Century 21 department store February 10, 2017 in New York City. According to a market research firm Slice Intelligence, Ivanka Trump merchandise saw a 26 percent dip in sales in January 2017 compared to January 2016. Kellyanne Conway, a senior counselor to President Donald Trump, has been accused of ethics violations for promoting the Ivanka Trump fashion line during a television interview on Thursday. (Drew Angerer/Getty Images)
According to a market research firm Slice Intelligence, Ivanka Trump merchandise saw a 26 percent dip in sales in January 2017 compared to January 2016. (Drew Angerer/Getty Images)

 

Amid steeply dropping sales numbers and abandonment of big-named retailers like Nordstrom and Neiman Marcus, Ivanka Trump’s clothing line is being secretly relabeled and sold at discount stores.

G-III, the company that owns the license to manufacture and distribute Ivanka Trump’s line, has been renaming the Trump inventory as “Adrienne Vittadini Studio” and selling it to off-brand retailer Stein Mart, which has about 300 locations around the U.S. It’s possible the clothing has been sold to other retailers, but that’s not been confirmed.

WASHINGTON, DC - APRIL 24: (AFP OUT) U.S. President Donald Trump speaks along with his daughter Ivanka Trump (R) and NASA Astronaut Kate Rubins (not seen), during a video conference with NASA astronauts aboard the International Space Station in the Oval Office at the White House April 24, 2017 in Washington, DC. (Photo by Molly Riley-Pool/Getty Images)
(Molly Rileyl/Getty Images)

 

According to Business of Fashion, G-III, which owns other brands like DKNY, swapped the labels without informing the Ivanka Trump brand. The company said it accepts responsibility for “any mistakenly mislabelled merchandise” and that the Trump brand “continues to grow and remains very strong.”

Relabelling inventory is common in the fashion industry and it’s perfectly legal. It’s often done to protect a brand’s reputation that might otherwise be diminished if sold at a discount retailer like Stein Mart. However, Business of Fashion reports Stein Mart has been selling the relabelled products alongside Ivanka Trump inventory for a while.

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