< Go to Homepage

How Instagram Changed the Watch Business

Fashion By

Traditionally, watch companies have relied on sales methods such as simple store displays or expensive ad campaigns. But there’s a new revolution taking off on Instagram. A coterie of individuals on the social media site, obsessed with watches, are securing exclusive timepieces and “selling them” to their millions of followers. And some are even biting. Read Teo van den Broeke’s story for Esquire (UK Edition).