Fashion House Fred Perry Rejects Endorsement from Alt-Right Group

'Proud Boys' had adopted the fashion label's polo as an unofficial uniform.

July 10, 2017 2:00 pm
Members of alt-right group like The Proud Boys, seen at right sporting the Fred Perry polo in question, attend a rally to protest sharia law on June 10, 2017 in Foley Square in New York City. (Andrew Lichtenstein/ Corbis via Getty Images)
Members of alt-right group like The Proud Boys, seen at right sporting the Fred Perry polo in question, attend a rally to protest sharia law on June 10, 2017 in Foley Square in New York City. (Andrew Lichtenstein/ Corbis via Getty Images)

Design house Fred Perry is finding one particular group of customers unfashionable.

The British fashion label Fred Perry is speaking out against an alt-right group, known the “Proud Boys,” which have adopted its clothing as somewhat of an unofficial uniform.

Members of the group promote “a spirit of Western chauvinism during an age of globalism and multiculturalism.” The group is also “anti-political correctness” and “anti-racial guilt,” according to the Proud Boys’ Facebook page.

 

The Fred Perry polo that’s been frequently worn by the “Proud Boys.” (Fred Perry)

“We don’t support the ideals or the group that you speak of,” Fred Perry chairman John Flynn said in a statement, according to Esquire. “It is counter to our beliefs and the people we work with.”

Supporters of the Proud Boys are often photographed wearing the brand’s black polo shirt with yellow stripes. The Proud Boys’ founder Gavin McInnes recently wore the same shirt in an interview with a Canadian Radio station. McInnes, who’s also a former co-founder of Vice, has donned the polo before (below).

Esquire reports Fred Perry seems to the brand of choice for extremists in general. It’s historically been a part of the unofficial skinhead uniform, along with Ben Sherman Shirts and Doc Marten boots.

Gavin McInnes, seen here on January 16, 2009 in Park City, Utah, has a history of donning Fred Perry polos. (Kristin Murphy/WireImage)

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