When a Hollywood Reporter journalist met Madonna, the 59-year-old global superstar turned activist turned skincare mogul lectured him on what most men get wrong about skin care (and touched his dry elbow). “Men need to understand that they need to moisturize. They can’t go around being hairy beasts all the time,” she said. Madonna has been running MDNA SKIN, a Barneys exclusive she started in partnership with Japan-based MTG, for a few years now. It debuted in the U.S. back in September 2017 but first launched in Japan in 2014. Madonna is currently promoting the newest product, the Reinvention Cream, which acts as a lotion, serum, cream and mask. MDNA SKIN also includes face wash, rose mist, serum, eye mask, finishing cream, chrome clay mask, rejuvenator set and a travel kit. Madonna, who said that she always took good care of her skin, said that she has learned “it’s really important to let people know about the authenticity of a product, where it comes from, and what makes my skin-care line unique.” As for who gets free MDNA swag, she told Hollywood Reporter, “I always share it with my friends and it’s important to share it with people who are beauty influencers, or people who can spread the message to the masses about my skin-care line, so that’s important. You have to spend money to make money, that’s just good business practice. So you have to give it away to the right people. And of course, my children steal it all the time — that’s a different kind of freebie.”
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