Watch a CEO Get Shot at by an AK-47 to Endorse His Product

To show off his company's bulletproof windows, owner sat behind the wheel during a live fire test.

(Business Insider)
(Business Insider)

Would you put your life on the line to prove how much you believe in your company’s product? Texas Armoring Corporation CEO Trent Kimball did just that, Business Insider reports. Chilling video of him sitting behind the wheel of a Mercedes-Benz upgraded with bulletproof tech is making rounds on the Internet. Kimball unflinchingly watches as a colleague fired 12 rounds from an AK-47 into the car’s windshield.

It’s truly amazing to witness. Take a look.

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