Porn Stars Are Making Specific Content For Customers, For a Price

The old model of production just doesn't satisfy customers anymore.

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Casey Calvert, who has been an adult film performer for five and a half years, is a part of the recent reengineering of the porn industry through direct communication with fans. This has allowed the 28-year-old and other adult film stars to make money outside a studio system that favors the newest or most famous stars.

It also allows them to fight back against the free streaming video sites that distribute content stolen from those studios, reports Buzzfeed News. Customized videos produced by Calvert and others do not end up on free sites like Pornhub because the customers do not want to share something so exclusive and personalized. People will contact Calvert to make something they can’t find anywhere else online.

The porn industry has been facing issues like declining studio revenues, piracy, short-form porn clips and live webcam sex shows for a while now, but they have escalated over the past five years. Dan Leal, a performer and producer of adult films for 17 years, told Buzzfeed News that the old model of production just doesn’t cut it anymore.

“Fans want to interact with their performers in a way that they’re unable to in traditional porn,” he said, according to Buzzfeed. “That’s why webcams have taken off. It’s because of the one-to-one interaction that today’s consumer loves.”

Calvert told Buzzfeed she sells 15 to 20 custom videos per month, which provides about half her income. They can be anywhere from 10 minutes to two hours, and cost clients hundreds to thousands of dollars a piece.

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