In opposing Tesla CEO Elon Musk’s “Teslaquila” trademark, the Consejo Regulador del Tequila called the brand an “unauthorized use of the denomination of origin for Tequila.”
“If it (Tesla) wants to make Teslaquila viable as a Tequila it would have to associate itself with an authorised tequila producer, comply with certain standards and request authorisation from Mexico’s Industrial Property Institute,” the CRT told Reuters.
Opposition abounds from everywhere it seems – Tequila Regulatory Council Opposes Musk’s Teslaquila Trademark – https://t.co/vprO97K4dZ pic.twitter.com/ArTPPlvkdD
— InsideEVs (@InsideEVs) November 14, 2018
The CRT hold’s distillers in the Mexican states of Jalisco, Guanajuato, Michoacan, Nayarit and Tamaulipas to a high standard of tequila-making and require them to adhere to strict rules and regulations when it comes to production.
In response, Musk has since tweeted that his company will “fight Big tequila.”
We will fight Big Tequila!
— Elon Musk (@elonmusk) November 14, 2018
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