You Can Buy a Flamethrower from Elon Musk

He has already generated $5 million for his tunnel business.

Elon Musk
Elon Musk (Getty Images)

Need a flamethrower? Elon Musk has you covered. His tunneling startup, Boring Co., started selling branded weapon online over the weekend. Thanks to Musk’s promotions on Twitter and Instagram, Boring Co. had taken orders for thousands of the $500 flamethrower by Monday. According to a spokesperson for the company, the new total now exceeds 10,000 units, worth %5 million. The goal is to sell 20,000 flamethrowers. Musk joked on Twitter that the weapons would help in a zombie apocalypse but that he’s not secretly raising an undead army to generate demand. He even changed his Twitter bio to “Zombie Defender.”

Boring Co. was founded in late 2016 because Musk wants to build an underground transportation system. The company began digging a 30-foot-side test tunnel in Los Angeles a year ago and is talking with officials about the potential to extend the tunnel to West Los Angeles. The company also has a permit to begin digging under a stretch of a Maryland highway as part of a potential hyperloop, a high-speed transportation concept using tubes outlined by Musk.

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.