New rules and regulations put forth by Britain’s advertising watchdog on Tuesday propose a “tougher line” on ads that feature stereotypical gender roles, including those that mock people for not conforming, ABC News reports.
Such ads restrict “the choices, aspirations and opportunities of children, young people and adults,” the Advertising Standards Authority, which has previously banned ads for encouraging young women to be unhealthily thin, said in a statement.
All stereotypes won’t be banned — women cleaning or men doing home improvement jobs are allowed — but the ASA said that ads depicting a woman having the sole responsibility of cleaning up, or showing a man unable to undertake simple parental or household tasks, could be subject to the ban.
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