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The History of Supercar Brand Lamborghini

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The Centenario Roadster. (Lamborghini)


Lamborghini. Just saying the word conjures up images of supercars and the life of luxury as only Italy can supply it. But how did Lamborghini, the Italian car company founded by Ferruccio Lamborghini in 1963, turn into “Lamborghini,” the brand name known across the globe?

Lamborghini Diablo VT (Lamborghini)
Lamborghini Diablo VT (Lamborghini)


Benjamin Zhang attempts to answer the question for Business Insider. He finds that farm equipment manufacturer Ferruccio may have started the company for practical reasons. (He thought there was money to be made in sports cars.) Or, possibly, it was a little more personal. (Enzo Ferrari insulted him after Ferruccio complained about how often he needed to repair his Ferrari—Ferruccio himself told this version over the years, as seen in the video below.)


Whatever the reason, Ferruccio came to play. He soon teamed up with the Carrozzeria Touring Superleggera coach building company, famed for working with Aston Martin, Maserati, and, yes, Ferrari. He also enlisted Ferrari’s former chief of development Giotto Bizzarrini to design and build an engine from scratch. Together, they created one of the world’s first supercars and doubtlessly left Enzo Ferrari wishing he’d been a little nicer to his fellow auto enthusiast.

Visitors look at a Lamborghini Huracan LP 580-2 at the Beijing Auto Show in Beijing on April 26, 2016. Global carmakers have gathered in Beijing, to show off their wares as competition intensifies and growth slows in the world's biggest auto market, with the key SUV and new energy vehicle sectors the focus of attention. / AFP / GREG BAKER (Photo credit should read GREG BAKER/AFP/Getty Images)
The Lamborghini Huracan LP 580-2 at the Beijing Auto Show in Beijing on April 26, 2016. (GREG BAKER/AFP/Getty Images)


To discover the full history of (the company) Lamborghini’s rise and explore some milestones from its rich history, click here. (It’s a useful demonstration of how iconic brands manage to evolve while still remaining true to themselves.) Of course, we’ve covered Lamborghini many times before. This seems the perfect moment to learn more about the Centenario Roadster, revisit the once mocked and now coveted LM002 Lamborghini SUV, and discover the hotel offering guests a Lamborghini experience. And if you just feel a basic need for speed, watch the video below.